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Bab Al Shams
In order to build engagement and brand loyalty, Bab Al Shams resort commenced a monthly CRM for a 12-month programme via tactical and storytelling EDMs and enriched website content.
Project
To design EDMs to promote the resort and gain brand loyalty via storytelling
My Role
Lead designer
Toolkit
Figma, Adobe XD, Photoshop
Timelinne
2023
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