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The Macallan Accessories Collection

The seventh release in The Macallan Archival Series explores one of our legendary advertising campaigns from 1986, ‘The Boffins Baffled’, which tells the story of a party of scientists who were left positively baffled when asked why The Macallan was so special.

Project

To design EDMs to promote the latest release of The Macallan Accessories Collection

My Role

Lead designer for this project.

I carried out the design of all emails under this release.

Toolkit

Sketch, Photoshop, Illustrator, Invision

Timeline

2023

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