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The Macallan Colour Collection
The Macallan has introduced The Macallan Colour Collection, which is a global travel exclusive, comprising of five age statement single malt Scotch whiskies. This campaign was in collaboration with visionary US graphic designer David Carson, who took inspiration from Jerez. In his studio he created a unique set of designs which feature on the Colour Collection’s vibrant packaging and take centre stage in a campaign which showcases his signature collage style.
Project
To design EDMs to promote the latest release of The Macallan Colour Collection, a global travel exclusive
My Role
Lead designer for this campaign.
I carried out the design of all emails under this release
Toolkit
Figma, Sketch, Photoshop, Illustrator
Timeline
2023
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