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The Macallan is the most sought-after luxury whisky brand. Founded in 1824 in the heart of Speyside, The Macallan was one of the first distilleries in Scotland to be legally licensed. Since then it has built a reputation as one of the world's leading single malt whiskies.
Project
To design state of the art EDMs for different campaigns across The Macallan brand, that provides exclusivity and personalization to its customers and audience.
My Role
Lead designer for The Macallan.
I carried out all the UX, UI and emails design under this brand.
Toolkit
Figma, Sketch, Photoshop, Illustrator, Invision
Timeline
2021 - 2023
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